When the 80th minute hit when South Africa versus England struck in Japan, everyone was shocked to see the final score was 32-12 Springboks. Not because they are not good, but they dominated the third ranked team in the world! Watching the game, England would move the ball, but they could not just get the try when needed. All in all, it was a great World Cup tournament; although, some matches cancelled due to the typhoon.
Now, the question is, how does Rugby continue to grow and build momentum following this World Cup?
Simple, it has to be easily accessible for everyone. In America, NBC Sports was the only “mainstream” sports platform I could find to watch Rugby. Here is the catch, unless you have NBC Sports on cable, it costed roughly $200 to watch the tournament. Unfortunately, not many people care enough about Rugby to pay a good amount of money to watch it, so there has to be a way for Americans to be exposed to it… right?
The best option I have found so far (for price) would be ESPN+ because it is $5 dollars a month for all the sports ESPN cover. Its main knock is that it does not live stream games often, so that is a turn off for many. Personally, if I pay for a sports app, I would like to watch games live. I can watch many NFL games live for free with the Yahoo Sports app and it is great. I would love to watch on the TV, but it is better than nothing and the quality is worth it.
To capitalize off the downturn of American Football due to decreasing numbers in youth leagues and health concerns. Rugby has to heavily target the youth. That will be their only way of allowing the sport to hit the mainstream and become the most popular contact sport. Is that a long shot considering the NFL is a juggernaut currently? Totally, but lets not ignore that the league product is not what it used to be. In the 2000’s, there were stars everywhere throughout the league, and now defense is limited with contact limitations.
I would like to see how many wide receivers could take a hit like that coming across the middle…
Rugby has been a sport for a longer time than American football, but it is in its adolescence in the worldwide scheme of things. It will take time and a targeted approach to the youth to get them to play rugby. Then, the quality will get better as these athletes will be playing throughout their childhood learning the fundamentals which will in-turn strengthen the national team and the professional leagues.
I discuss the growth of Rugby on the podcast as well with two fellows from Wales! It was great to hear how the country rallies around the sport!
Let me know your thoughts! Do you like Rugby? What does America need to do to allow Rugby to grow?